The advertising market is growing, new technologies and channels of communication with clients are emerging. Marketing departments are receiving more and more tasks. In order to perform the entire volume of work in a timely manner, tools are needed that automate routine, help analyze advertising and simplify communications. Therefore, dozens of services are appearing on the market, in which it is easy to get confused.
How businesses in Russia spend money bahamas telegram number database on advertising;
Why do marketers need automation tools;
who has a leading position in this niche in Russia;
How to make working with marketing services easier.
The state of the Internet advertising market in Russia according to the ARIR report
How much money does a business spend on analytics and promotion?
Prospects for Marketing Services
The state of the marketing tools market in Russia
Market leaders in marketing tools in Russia
CRM
Business automation
Marketing and Analytics
Industry services
Sales and analytics on marketplaces
What problems do marketers face when using services?
What is the click.ru services marketplace and how does it help marketers
Large selection of services
Payment in one window
Ability to use tools for free
Set of foreign tools
Conclusion
The state of the Internet advertising market in Russia according to the ARIR report
The Russian online advertising market is growing rapidly. The Association for the Development of Interactive Advertising (ARID) compared volumes in 2022 and 2023 and received the following data: the market reached a historical maximum of 807 billion rubles and grew by 55%.
Market growth from 2022 to 2023
Market growth from 2022 to 2023
The study included both innovative and traditional channels (performance and branding). For example, promotion through influencers, work with classifieds, audio advertising, advertising in messengers, etc. The market of innovative channels grew by 93% and reached 379.6 billion rubles.
In the article, click.ru experts will analyze:
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