In the article, click.ru experts will analyze:

hasibaakterss3309 · Post by **hasibaakterss3309** » Mon Jan 20, 2025 8:58 am

The advertising market is growing, new technologies and channels of communication with clients are emerging. Marketing departments are receiving more and more tasks. In order to perform the entire volume of work in a timely manner, tools are needed that automate routine, help analyze advertising and simplify communications. Therefore, dozens of services are appearing on the market, in which it is easy to get confused.

How businesses in Russia spend money bahamas telegram number database on advertising;
Why do marketers need automation tools;
who has a leading position in this niche in Russia;
How to make working with marketing services easier.
The state of the Internet advertising market in Russia according to the ARIR report

How much money does a business spend on analytics and promotion?

Prospects for Marketing Services

The state of the marketing tools market in Russia

Market leaders in marketing tools in Russia

CRM

Business automation

Marketing and Analytics

Industry services

Sales and analytics on marketplaces

What problems do marketers face when using services?

What is the click.ru services marketplace and how does it help marketers

Large selection of services

Payment in one window

Ability to use tools for free

Set of foreign tools

Conclusion

The state of the Internet advertising market in Russia according to the ARIR report
The Russian online advertising market is growing rapidly. The Association for the Development of Interactive Advertising (ARID) compared volumes in 2022 and 2023 and received the following data: the market reached a historical maximum of 807 billion rubles and grew by 55%.

Market growth from 2022 to 2023
Market growth from 2022 to 2023

The study included both innovative and traditional channels (performance and branding). For example, promotion through influencers, work with classifieds, audio advertising, advertising in messengers, etc. The market of innovative channels grew by 93% and reached 379.6 billion rubles.