First Dataset

Lead generation is always one of the highest priorities for businesses in the B2B industry. However, statistics suggest that out of 85% of marketers that set aside , 44% of them don’t find their initiatives effective enough.


This means that out of a good portion of businesses that invest heavily ...

When Matt Diggity, the founder of Authority Builders leveraged the power of Facebook retargeting ads, he had this to say:



Our technique is fairly simple. We post super in-depth articles and case studies about the work we do at my agency, The Search Initiative. We then follow up with readers via ...

Before you can truly understand how to optimize a website, you’ll have to gain at least some understanding of the process of lead generation. If you are already familiar with this concept, don’t worry, we won’t go into too much detail.

So, what is it that turns a casual website visitor into a lead ...

Conversion optimization, such as a call to action (CTA), will help increase sales. You can ask the visitor to leave their name, email address, and phone number to receive a free gift, such as an e-book .

If you use a third party landing page, you will not improve your site's SEO ranking, so be sure ...

When the first want is mentioned, be careful not to make the other person feel uncomfortable, and ask questions flexibly according to the flow of the conversation, such as "Why do you want that?" and "Who wants that?"

Let's use a certain company as an example.

"President, why did your company ...

However, in recent years, with the spread of the Internet, it has become possible to obtain a lot of information on the web, so it is difficult to lead to a contract just by implementing outbound measures to increase awareness.

Inbound
Leads who are looking for information to find your products and ...