However, in recent years, with the spread of the Internet, it has become possible to obtain a lot of information on the web, so it is difficult to lead to a contract just by implementing outbound measures to increase awareness.
Inbound
Leads who are looking for information to find your products and services. Examples of inbound marketing include running owned media, sending email newsletters, holding seminars and webinars, downloading materials, and posting on social media. By continuously sending out useful information, you make it easier for leads to contact you. This is a strategy
that requires you to wait for action from the lead, so it takes time, but it is a strategy that can attract leads with higher interest. Another feature is that it can be operated at a lower cost and more sustainably than the outbound type.
Since outbound and inbound types each have their own advantages and disadvantages, more and more companies are combining both to acquire leads.
Define your lead clearly
As we have explained so far, the word "lead" has a very broad czech republic mobile phone numbers database meaning. Therefore, in real business situations, it is necessary to clarify between the relevant parties what the word "lead" refers to.
SeriusDesicions , which we introduced earlier , classifies leads into seven types , including " Automation Qualified Leads (AQLs) " and " Teleprospecting Accepted Leads (TALs) ." However, depending on the industry or company, "Sales Accepted Leads (SALs)" and "Sales Qualified Leads (SQLs)" are treated as the same thing, or there is a lead concept called "Marketing Qualified Leads (MQLs)," and there are various other usages.
Therefore, when working in a corporate marketing department or with marketers from other companies, it is important to pay attention to what the lead concept means. If the lead concept is not shared with each other, serious misunderstandings can occur in meetings where communication seems to be going smoothly.
That's why you need to understand the business flow from marketing to sales, in other words, the whole picture of each lead process. What kind of marketing activities are carried out at that company, how are they handed over to sales, and how do sales turn them into sales negotiations (there are multiple types of sales, such as "inside sales" and "sales"?)... It may seem like a roundabout way of looking at it, but understanding the whole business flow first will actually help you understand the meaning of "leads" at that company more quickly and deeply.