When Matt Diggity, the founder of Authority Builders leveraged the power of Facebook retargeting ads, he had this to say:
Our technique is fairly simple. We post super in-depth articles and case studies about the work we do at my agency, The Search Initiative. We then follow up with readers via Facebook retargeting, which can help us hone in on our customer demographic. Because all attribution is accounted for, we know our numbers. Spend more, get more leads. It’s like clockwork.”
Here’s a pro-tip. Did you know you could qualify every visitor and serve personalized ads based on their interests? Go here to learn more.
Many marketers complain that blogging is dead or outdated. But the list of sweden cell phone numbers ugly truth is that blogging only works when implemented the right way. Copying your competitors or regurgitating other people’s content is a short term strategy that does not generate lasting results.
Instead, create a strategy and execute appropriately. This lead generation idea should be centred around the problems and goals of your target audience. Also, include keywords that will also help your content get found on search engines.
6. Fix broken pages on your website
What happens when you send leads to broken pages on your site? They’ll bounce and you could miss out on potential quality leads. Besides, it wouldn’t create a good brand impression. A basic thing like fixing broken pages on your site makes a huge difference in generating leads.
7. Score leads to filter out high-quality leads
Lead scoring saves you a lot of time. You can boost conversion rates when you figure out the visitors that land on your website. This means you don’t have to focus on low-quality leads that may never convert. You can prioritize and score leads with high-buying intent and improve the performance of your sales team so they can close better deals.