First Dataset

A good infographic can be an extremely effective way to display information to audiences about your products and services.

There are a few rules that are worth applying when designing infographics. Both educational, informational and sales infographics should follow these rules to meet both visual ...

Broken links confuse users and are not in line with good SEO and UX practices. The 404 page view is one of the cardinal errors.

The Indexing section in Google Search Console provides detailed information about errors that Google found during indexing.

When you click on each entry you can find ...

Case Study Digital Hub
The model of organizing a marketing department, and especially the digital marketing department (Digital Hub), described below is only an example which, in the opinion of the author of this paper, fulfills its role well and is effective, although it is not without flaws.

To ...

The algorithm is based on the idea of ​​representing data in the form of vectors. It assumes that each word, pixel in an image, or other data is assigned a numerical value representing it (Nguyen, 2019). Therefore, in the first step, all data must be transformed into vectors.

Then the data vector ...

Have you ever come across sponsored articles? They are prepared to inform potential customers about products, services. Sponsored articles are a great opportunity to delve into the details of our products and services. Unlike traditional journalism, which looks at the subject from an unbiased ...

HTTPS security certificate;
There is a saying in SEO: “ Content is the king .” In other words, the most important thing is to have interesting, unique, and engaging texts on your site. This is the first and most important SEO rule that you can implement yourself, without any major technical ...

The concept of marketing automation (MA) has been used for a long time to describe activities in the field of automation of communication processes with potential and current customers, aimed at conversion and maximizing LTV. In short, the point is to define such activities for the existing customer ...

Baidu generates advertising revenue through a system similar to Google Ads . Advertisers bid on keywords that will trigger their ads. Advertisers can also pay for priority placement in search results. Competitors include Google Hong Kong, Yahoo! China, Microsoft Bing and other regional players ...

Post-migration Website Analysis: Redirects

I used to think it was hard to control redirects after a site (and/or domain) migration. With Screaming Frog we can quickly analyze whether a site has properly configured 301 redirects from its old URLs to its new ones.

There is a feature that allows you ...

helps achieve the business goals of the website or application.

An SEO audit of an online store in the context of a UX audit involves assessing how search engine optimization interacts with the quality of the user experience. In online stores, success does not only depend on the position in search ...