Revenues and competitors

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Baidu generates advertising revenue through a system similar to Google Ads . Advertisers bid on keywords that will trigger their ads. Advertisers can also pay for priority placement in search results. Competitors include Google Hong Kong, Yahoo! China, Microsoft Bing and other regional players

Getting high on Baidu is key to expanding in the Chinese market. Once you have mastered the right tactics, you can begin the process of expansion. Be careful to follow the basic rules imposed by the specifics of the Chinese market, and you will gain popularity on the Baidu search engine.

To rank on Chinese Baidu, you need a website hosted in China!
For loading speeds as well as site administration, hosting your site in China is a definite plus, but a neighboring country would also be good. Avoid any Google Analytics hookups and other Google tools that could potentially get your site censored in China. This will not only give you a better ranking on Baidu, but also on other colombia whatsapp lead Chinese search engines like Sogou.

Baidu favors sites hosted on Chinese servers. If it's easy, move your site to a Chinese server. However, many other factors affect how your site ranks, and a site hosted outside of China can rank high for even the most competitive keywords.

Having a Chinese domain name with an extension – .cn or .com.cn – is also helpful, although the ultimate significance of this for your site’s SEO is debatable.

What language should you use?
Search engines in China understand Simplified Mandarin. The main feature of Baidu is that it only indexes Simplified Chinese characters. Therefore, it is important for the website to be described in such a language, Simplified Chinese. In fact, Baidu prefers websites written in 100% Chinese and has difficulty distinguishing several. In addition, to improve your trust ranking, it is recommended to have a ".cn" website.

Simplified Chinese is spoken in mainland China, while Traditional Chinese is mainly spoken in Taiwan, Hong Kong and Macau.

Content quality and timeliness
To rank in Baidu results, it is important to regularly produce high-quality, original content. This will improve your site's authority and trust level.

Fresh content is more important on Baidu than on Google or Bing. The Chinese prefer fresh content, and the algorithms take that into account.

Also remember about political correctness!