Check for broken links.

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Broken links confuse users and are not in line with good SEO and UX practices. The 404 page view is one of the cardinal errors.

The Indexing section in Google Search Console provides detailed information about errors that Google found during indexing.

When you click on each entry you can find information about what the problem is with the link and where the link is located on our site or an external site.

This is valuable information you can use to optimize your website and eliminate any frustrating errors.

9. Identify website security issues.
Information about infected sites is very valuable. Even large companies with adequate budgets cannot avoid such problems.

Google Search Console provides a quick and easy alert system. If your website has a security vulnerability that you should be aware of, GSC will let you know. Click on Security Issues (Old Version) in the left-hand menu. Don't worry, the console will notify you. If Google detects a problem, you'll get the details you need to figure out how to fix it.

10. Confirm that your schema markup or structured data is working.
Finally, if you're using schema markup or other structured data on your site, Google can confirm whether it's set up correctly.

Within the search experience, you'll find categories for australia whatsapp list structured data, rich cards, and data highlighters, all of which are methods you can use to tell Google more information about how to display web pages in search results.

The console provides detailed information on whether all encoding settings are appropriate for these categories or if modifications need to be made.

Latest version
Recently, we can use the latest version of Google Search Console, in which we have a changed appearance and a different structure of the presented reports. The menu has not changed, we have a left main menu with listed reports. The view of the main dashboard (Overview) has changed significantly for the better. It resembles those from Google Analytics and Google Ads .

I will start with the most important report from my point of view, namely the Effectiveness Report.

Effectiveness Report
The performance report is an excellent free source of information about the visibility of our website in Google results. The first view highlights the four main parameters of click, CTR impressions and average position.

We have several tabs at our disposal, where we have access to:

Inquiries
Pages, URL
Countries
Devices
Appearance in search engine
In each of the tabs we can filter data in several dimensions:

Time, in the latest version 16 months back
Search Type: Web, Graphics & Video
Queries, Pages, URLs, Countries, Devices, Search Engine Appearance
Interesting facts about the report
If you are analyzing data on position and CTR views, it is worth filtering data from a given country, e.g. in the case of Spain, this is of great importance because we exclude all Spanish-speaking countries, which automatically changes our data. It removes views from Mexico or Argentina that disturb the quality of the data. It is also worth applying this principle in other countries.
The data that is displayed about queries shows the average position for logged in and for not logged in. Hence the differences between tools such as Senuto.com or ahrefs .com and GSC. Senuto shows data for incognito queries. You can see this when you start with a new domain. GSC detects our queries made for the domain, e.g. site:mydomain.pl and counts clicks on links from the listed pages.
If you have a domain with a strong brand and you are wondering how to find data on the number of queries for a branded word, you will find the answer in the Effectiveness report. The condition that must be met is that the average position must be equal to 1. The number of impressions will be the most accurate value describing the number of queries for a given keyword. I am writing here about branded queries because in their case the number of impressions is closest to the actual number of queries. If the position condition is met for other phrases, this rule also applies to them.
When asked where to get data on where to get data on brand and non-brand traffic, the only known place is GSC and the performance report. The easiest way is to download data on queries and, based on them, for example, in Excel, filter the parameters of brand words from non-brand words and project the proportion onto sessions from GA . Thanks to this, we will have an estimated value of brand versus non-brand