First Dataset

For us, Hubspot, basically an email automation software developer, is another benchmark in terms of B2B Digital Marketing trends for 2022.

This is what it tells us: ROI measurement.
Without a doubt, one of the main objectives of Marketing and the company is to determine the profitability of its ...

The term B2B Brand Equity refers to the added and tangible value that a B2B brand brings to the value proposition surrounding a product or service. Always from the customer's perception of value. In the case of B2B environments, we refer to functional, process and relationship values.

Its purpose ...

In this article we explain the importance of Google as a B2B Marketing Channel. Specifically, the two main options when it comes to investing in order to position yourself better in search engines (SERP) both to build a brand and to capture leads.

We talk about SEO and Pay Per Click (PPC). We will ...

Having selected those 5 most important points for your client, the next step was to figure out how to measure the B2B customer experience on those 5 points.

That is why they decided to do it like this:



For each point of contact, they established an index or does thailand use telegram comparable ...

First of all, we would emphasize that there must be a purpose, a driving belief or a vision that must be respected and . All members must align themselves with this vision, commit to it and act on the basis of a well-worked-out reason.

Certainly, perseverance and consistency in what one believes in ...

Specifically in the B2B field, it is worth highlighting the mention of predictive technology that can, from the client's first digital steps, select those opportunities with the greatest possibilities and highest CLTV to optimise the efficiency of the sales team.


Another pleasant surprise when ...

Building trust in everyday life comes from reliability but also from human contact. Digital can be very robust but not as empathetic as people are.

Organizations that filter all customer queries (quality, purchasing, certifications, etc.) through the sales team are often slow to respond and ...