Google as a B2B Marketing Channel

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suchona.kan.iz
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Google as a B2B Marketing Channel

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In this article we explain the importance of Google as a B2B Marketing Channel. Specifically, the two main options when it comes to investing in order to position yourself better in search engines (SERP) both to build a brand and to capture leads.

We talk about SEO and Pay Per Click (PPC). We will detail the advantages of opting for SEO vs PPC.

Google is a crucial channel for B2B or industrial companies, as how to get australia whatsapp number a large number of professional buyers carry out a multitude of searches, both informational and transactional, on the search engine, especially in the initial phases of their Buying Journey.

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SEO is the set of optimization techniques and strategies that ensure that a website appears as organically optimized as possible in Internet search engines such as Google.

Pay Per Click (PPC) Advertising is an online advertising model where advertisers run ads at the top of the search engine by paying an amount each time someone clicks, for example.
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