B2B Brand Value: When Your Brand Sells

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The term B2B Brand Equity refers to the added and tangible value that a B2B brand brings to the value proposition surrounding a product or service. Always from the customer's perception of value. In the case of B2B environments, we refer to functional, process and relationship values.

Its purpose is to understand the influence and value of a B2B brand in a customer's decision-making process when faced with a company's value proposition versus that of its competitors. Always from the point of view indonesia business email list of the experience that the customer feels in B2B.



At BtrueB we are specialists in positioning B2B and Industrial Brands. We offer B2B branding agency services , helping companies to enhance the value of their own brands, position them and thus calculate their B2B Brand Equity.

If you have new challenges with your brand, do not hesitate to contact us.

With “B2B Brand Value: When Your Brand Sells” we wanted to delve deeper into the aspects that, in our opinion, make a B2B brand acquire tangible value for a customer.