Color has the power to influence a customer’s impression of your brand, but it can do more than that. Contrasting color schemes can help your message stick, especially when it comes to call-to-action buttons, which can be made more prominent with the right colors.
It goes without saying that your brand’s brand identity is closely tied to its colors, and your website should reflect that while also helping the most important components stand out.
Use the right colors to spark emotions in your potential customers. You can set the mood and convey a message with a powerful color combination, so choose colors that resonate with your brand.
However, for some people, contrast is about much more than just helping a website's call to action stand out. It can ensure that visually impaired people can interact with your website more easily. Making a website more accessible isn't just ethical; it ensures that your message is seen by more people, which can make a difference in the long run.
Don't be afraid of a little negative space
Much like in the Japanese art of ikebana flower arrangement, negative space in web design can be used to great effect. For the uninitiated, negative space is the space around the main subject of an image, meant to bring the subject into focus.
In today’s highly cluttered and highly stimulated world, cutting through the noise is essential. You can increase conversions on your website by keeping content digestible, clear, and crisp. This can be done by wisely incorporating negative space, especially if you’re looking to portray a more refined vibe.
Create more space between key elements of your website, such as text and images, giving each section room to breathe. This is aesthetically pleasing and works well with the modern idea of minimalism.
We talked about your site's color palette in the previous section, and it plays a huge role in this step. If you're going to be using a lot of negative space, you'll need your color scheme to work. This will help create a design that's pleasing to the eye and accentuates your message.
Spend some time and energy on your images
High-quality images on your website can help your brand be associated with high quality of service. Custom graphics and unique photographs take time and effort, but they can make a big difference compared to stock images you can download with a few clicks.
Customers crave authenticity, so if you can provide that, you can gain more brand recognition. Also, be sure to use headshots, as evolution programs humans to connect with them. The facial expressions we see in others often influence how we feel, so have your models smile a lot.
Again, don’t just use stock photos; instead, get your employees, staff, stakeholders, or even satisfied long-term customers to look out for you. Using real people in your photos will make your business look more approachable and friendly and give it a human touch.
Prioritize page loading speed and performance
Last but not least, we have the issue of website performance . A slow loading website will arguably hurt your conversions more than any other issue, as a one-second delay in your website loading can cost you up to 20% of conversions .
An attractive website won't help much if most of your users uk email database abandon it before it loads. Make sure you optimize your website for mobile and desktop devices, and get it running at full speed before adding fancy graphics or animations.
Google claims that if your site takes more than three seconds to load, your visitors will leave. Not only that, but search engines rank slow-loading sites lower because of the poor user experience they provide.
Conclusion
Internet users today expect immediate results. If your site takes too long to load, looks unattractive, or is difficult to navigate, they will take their business to the competition.
Luckily, in 2021 we have so many options at our disposal when it comes to web design that there really is no excuse for providing a subpar experience on your website. Up your web design game and do everything in your power to enrich your customers’ journey through the conversion funnel.
If you have your eye on the future, now is the time to approach your website design with a sophisticated mindset and look for an experience that keeps your visitors engaged.
Set up a website that looks great on a variety of devices and is optimized to attract both search engines and visitors.