According to him, there is a trend in the market to integrate messenger

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Independent expert Vadim Plesskiy notes that SMS sending services have already lost out to instant messengers. "Attempts to come up with something else, but not a messenger, and offer it as a replacement for SMS are doomed to failure. The fact is that using a messenger is free for users. And any person will resist switching to something else that you have to pay for. This is how human nature works. RCS technology, proposed and promoted by Google, is a kind of compromise. cameroon phone number list In a number of countries, for example, in North America, it can be adapted. There are currently no prospects for RCS in Russia. For example, PJSC MTS talks about RCS like this: "Chat in the SMS application, like in a messenger", "Send interactive messages, add gifs, photos, location and audio messages", "No additional application required", "Available on Samsung devices with the latest firmware". The first point says that this is an SMS application. But which works like a messenger. The question is - why does the user need such a hybrid of "horror and hedgehog"? The second point talks about the typical functionality messenger. No separate application is required, but a special smartphone model is required! The fourth point is a serious limitation for users. It turns out that only MTS subscribers who have a smartphone with Android manufactured by Samsung can use this functionality. RCS functions are not supported on Apple ecosystem devices, and this is Apple's fundamental position. The real use of SMS in Russia is to receive a confirmation code, usually a number of four to six characters, to enter a banking application, register in a messenger or an online store. Until the global issue of registering in a messenger, bypassing a phone, is resolved (the exception is China with WeChat), operators will receive money for sending such confirmation codes. But it will not be possible to seriously count on business growth in this direction," the expert is sure.

functionality into various business applications. "This is a chat with a bank, communication with online store support, etc. Mobile operator services, SMS and RCS services as a replacement for SMS are not needed in this scenario. Operators understand this, they have attempted to release their own substitute applications, but without success. Users of mobile operators are interested in communication services, they do not need a "replacement for the operator's messenger". For example, "Tele2 Russia" created "Tele2 Market", where you can buy / sell gigabytes of traffic, exchange them for any bonuses or give them to other users. This functionality is in demand among the operator's users. If you look at what RCS offers in this regard, it turns out that nothing! Google with RCS solves the problems of North American mobile operators. In Russia, the situation is different. And given Google's departure from Russia, there is simply no one left to promote this technology," concluded Vadim Plesskiy.