The effectiveness of email newsletters consists of several important components: the marketing task that the newsletter must solve, the correspondence of the content of the letter to the expectations of the recipients, and the correct fulfillment of all technical requirements so that the letter does not fall into the spam category .
Marketing tasks may be different, so the types of letters will be varied. Of course, some goals can be combined, but you should not overdo it. Information overload will only do harm.
The relevance of content, its compliance with the client's needs is the core of the entire mailing. Therefore, it should be treated with the utmost care. Moreover, each type of letter and different options for presenting information should have its own recipients - the target audience (segments).
Since technical details largely depend on the chosen armenia phone number data postal service , its capabilities and authority (trust from postal services), we will dwell in as much detail as possible on how to fulfill the first two conditions.
Why should you bet on email newsletters?
Email remains the most effective tool for communicating with your audience and customers.
Firstly, sending letters is significantly cheaper than all other message formats (often we are talking about a multiple reduction in costs). For example, sending one SMS mailing costs 4-5 rubles per message, and one email – 10-20 kopecks.
Secondly, it is easier to get feedback (whether the email was delivered or not, whether it was opened or moved to spam, which link was clicked, etc.). This will be useful both for gaining an understanding of your audience and for keeping your subscriber base up to date .
Thirdly, it is easier to collect a database of email addresses . For this, you can use all available web forms - both feedback forms and shopping carts.
Fourth, emails are much more interactive than other types of messages, so you can place emotional content inside the body of the email and better focus the user's attention on the points you need.