Electroencephalogram (EEG), is an electrophysiological monitoring method to record the electrical activity of the brain, it consists of a helmet with electrodes placed at certain points on the scalp, every mental function is the result of electrical communication between neurons in the brain, brain waves in a particular area of the brain of a particular band could be associated with specific cognitive processes and mental states (relaxation, sleep, stress, etc.).
Usability software, facial coding (primary facial emotions), interviews
Obviously every website and context is different from another, it saudi arabia whatsapp number can change based on the goal of the site, the sector, the products, based on the positioning of the brand, but it is also true that among the many researches and studies, some considerations emerge that can be made for everyone.
When they say that a picture is worth a thousand words, it is because it is. In fact, our brain can process dozens and dozens of images in just one second. While a block of text may not be seen, an image is perceived immediately, communicating with images is very important for a website. From Victoria University, some studies also confirm that websites with texts + relevant images gained more trust in users than websites that only favored texts.
The first impression is everything, and studies confirm that a person forms an idea of the site they are browsing from the first second, what their brain will think in that tiny amount of time will affect everything that comes after (priming effect), we are talking about spontaneous and immediate associations that our brain unconsciously makes, they vary depending on the socio-cultural sphere of the person, the priming effect also has consequences on memory and is therefore difficult to modify. Recent studies also demonstrate that the first second inside a website affects the perception of professionalism. Knowing these aspects is the first step to being able to delve into them and make them positive for your business.