Summary: Discover the future of marketing in 2024 with our annual predictions. From the dominance of short-form video to the rise of artificial intelligence and changes in search experiences, you can stay ahead of the digital marketing landscape.
Reflecting on the digital marketing landscape of the past year, it’s clear that change is happening at a relentless pace, with new trends and technologies emerging at breakneck speed. As is tradition, armed with insight and vision, we once again bring you our annual predictions for where the future of marketing will take us in 2024.
In case you’re a new reader of the WSI blog, we’ve belize whatsapp number database been making five digital marketing predictions for the upcoming year every year since 2014 (we invite you to check out our posts from 2018 , 2019 , 2020 , 2021 , 2022 , and 2023 ). So, we’ve got some experience with predicting the future . Here’s the rating scale we created for the original post in 2014:
Oracle (+2) – we hit the mark so hard that we were practically like the lady from The Matrix .
Oracle In-Training (+1) – We couldn’t see the full picture, but we did get a glimpse of the future.
Clear As Mud (0) – we weren't right, but we weren't wrong either.
Just A Bit Outside (-1) – We grazed the corner of the base plate, but the ump didn't give us the signal.
Swing And A Miss (-2) – It was like the batter who expects a fastball and receives a curveball… we weren't close.
Before we give ourselves the right to make any more predictions, let's grade last year's predictions and see how we fared. Here's what we said would happen in 2023 :
#1: Twitter won't be the same; it may not even exist
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