It is no surprise, therefore,

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All of this paves the way for a highly efficient digital strategy, attracting exactly the audience you want to impact. When reaching this level, however, it is necessary to remember to never neglect monitoring consumer behavior. That way, you can take the necessary actions to adapt to abrupt changes, like those caused by the covid pandemic. How has quarantine changed peak times for social media? The behavior of users on social networks, especially with regard to the times of greatest activity, is a consequence of the other elements that make up their lives, both professionally and personally.

that a serious pandemic, to the point of requiring socia bc data indonesia user list distancing, has shaken these habits. The most obvious example, probably, was the migration of several professionals to a home office regime. In many cases, people began to experience more flexible work routines, and were even allowed to organize their own schedule. This directly affects the time reserved for using social networks.

Furthermore, of course, the opportunity to work outside the office gives many users more time using channels such as , twitter and instagram. Another factor is the rise of networks as entertainment channels. Without the possibility of having fun in more traditional ways, thanks to the closure of public spaces and events, people started turning to their cell phones to find experiences of different types.