In the last email of this series, reveal most of the features and invite recipients to visit your website to get all the information. It could be a product preview page if you build one or a blog post. You will undoubtedly need to create a new landing page. When to send them Two to four months in advance. Apple announces the launch of a new iPhone in June, although it is launched in September/October.
They reveal details one at a time. This draws belize telegram database attention to the brand and makes its product launch go viral. Product Launch Preview Coming Soon Example of Effective Preview Email Campaigns (Source: Pinterest) Preview Email Campaign for an Upcoming Special Event Are you about to open a new shopping center in your city? Or are you releasing a new movie? You should definitely tell your potential attendees about it. Things to Consider There are two options to focus on in a preview email for an upcoming event: the date of the event or the event itself.
Of course, focusing on the date means that you will only inform your recipients about the date and not tell them what is going to happen. If you focus on the event itself, you mention the type of event, but you don't mention the date. Until a defined moment. .. Number of emails Depends on how much time you have. Two to five would be great. The first is to build anticipation, the second, third and fourth are to keep it alive, and the fifth is to reveal your secret.