Which companies are suitable for Telegram Ads

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Advertising in Telegram is suitable for any business if its objectives are:

get more applications, registrations and sales;
gradually warm up customers to purchase in Telegram;
automate sales in Telegram.
According to TGStat, there are already more than 700 thousand channels with Russian-language content in Telegram. If a channel has more than 1,000 subscribers, you can publish ads via Telegram Ads. It will be seen by users without a Premium subscription, which is the majority.

Which companies use advertising in 2024:

Companies with a website. In Telegram Ads, you can add austria email list a link to a website to the advertising button. Since August 2023, the service has introduced the CTR indicator. This helps track the effectiveness of ads.
Companies with business inside Telegram. For brand media or channels with vacancies, Telegram Ads will become a tool for attracting an audience to the channel.
Experts and educational projects. Such business most often uses advertising to attract subscribers to the channel. And then warms up subscribers to buy inside it.
Online stores and marketplaces. A business can integrate Telegram advertising into the sales funnel if it develops content marketing and sales. In the Telegram bot, you can sign up for consultations and accept payments directly in the messenger.
Telegram bots help solve all the tasks from the list above. Read the article on how to create a bot in Telegram to learn more about them.

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The Telegram bot is currently in beta testing. If you want to add Telegram to your warm-up funnel, we will be happy to tell you the details and let you test the bot at an early bird price.

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Features of advertising in Telegram Ads
Telegram Ads has several distinctive features that are important to know before launching:

Advertising can be placed in channels with more than 1000 subscribers. It is not allowed in groups and personal chats.
The announcement appears as the last message in the channel, making it visible to subscribers.
You can add emojis.
Ads can lead to external sites, chatbots, channels, or posts in them.
You can use UTM tags in your ad and track campaign metrics. And click rate data allows you to analyze Click Rate, Cost Per Click, and other metrics for advertising your Telegram channels, bots, or websites. Clicks were counted from August 1, 2023 — if the campaign was created earlier, the number of clicks will not be visible.
The ad can be targeted to different audiences. For example, you can show ads to subscribers of a competitor's channel or to fans of IT news.
We told you even more about Telegram metrics and the tools that companies use in this messenger in the article about the popularity of messengers .

Telegram Ads Limitations
The ad is accompanied by the "Advertisement" tag and must not exceed 160 characters.
Photos and videos cannot be used in advertising.
From November 1, 2023, the minimum budget for launching advertising in Telegram Ads has increased to €2,160. For advertisers from the “Education” topic - €2,250, for “Cryptocurrency” - €2,340.
Not only creatives are moderated, but also the channel or bot they lead to. This means that all the rules for the design of ad text apply to them too.
Advertisements must not lead to a private channel.
Verbs in the imperative mood cannot be written in ads. For example, the phrase "subscribe to the channel about Internet advertising" will not pass moderation. Instead, you can use "we talk about advertising channels for business, tricks and cases."
Moderators check ads manually. The moderation process can take up to 3 business days.