Signs of a good subscription form

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22% of users who saw the pop-up left their contact information.
7.8% of them purchased the course.
Online school Moscow Digital School: with the help of Carrot quest received 108 payments and recouped the service by 2603%
Online school Moscow Digital School: with the help of Carrot quest received 108 payments and recouped the service by 2603%
They offer a promo code for your first purchase
Online boutique of selective beauty brands Authentica.love launched pop-ups with a promo code in two different mechanics:

In the first case, the user saw the promo code immediately in the pop-up;
In the second, the user had to enter their email to receive a promo code by email.
In both cases, the promo code was valid for authorized users who had not previously made purchases on the site.

Example of a first visit newsletter subscription form
Spoiler: both pop-ups showed good results and brought in leads
If a user left their email in a pop-up, they would receive an email belgium email list with a promo code and an invitation to go to the site to make purchases.

Results:

Pop-ups with a promo code brought in 4.2 million rubles in revenue in three months.
Case of online boutique Authentica.love: earned 5.3 million rubles in 3 months with the help of pop-ups and trigger email newsletters
Case of online boutique Authentica.love: earned 5.3 million rubles in 3 months with the help of pop-ups and trigger email newsletters
Get leads from the blog
The blog audience is colder. Users are not ready to buy the product, but they are interested in it and are loyal to useful content.

We set up email collection mechanics on our blog to test a personalized scenario. In the pop-up, we offered to receive valuable marketing materials.

This is what the pop-up we set up on the blog's main page looked like.
Result: + 31 emails from the blog per month without investments

We have set up similar mechanics in the chatbot. Unlike the pop-up, the chatbot allows you to qualify the audience and offer different selections of materials.

How to increase the number of leads from a blog by 4 times using Carrot quest: a case study of our teams
How to increase the number of leads from a blog by 4 times using Carrot quest: a case study of our teams
Subscription Form Checklist Before Launch

Clear . The user can immediately read your offer and make a decision. The text, fields to fill in and buttons are clear and noticeable.
Simple. The interface guides the user and helps them make decisions, the form is easy to fill out.
Contains a call to action. The user understands what action is expected of him - to subscribe to the newsletter, get a discount or a lead magnet.
Relevant. The form is shown only to those users who have not yet performed the target action. Consider the logic of the form display and the user context. For example, it is not effective to offer to subscribe to an email newsletter to those who have already subscribed to it.
Adaptive. The form fits completely on the smartphone screen and is easy to view. It is easy to close from any device.
Unobtrusive. If the user has already closed the form, do not offer the same thing several times. This is more likely to cause a negative reaction, and instead of taking action, the client will leave the site.