So unlike open rates, most email campaigns observe single-digit click-through rates. However, similarly to other email marketing metrics, your click-through rate will largely depend on multiple factors, including: Type of email you’re sending – e.g., the average CTR for newsletters was , and for triggered emails, it was Type of email campaign you’re sending – e.g., informational vs. sales oriented Your industry – e.g., the average CTR generated by Financial services was Your location – e.
g., the average CTR generated in Germany czech-republic telegram database was Having said this, it’s natural to see higher click-through rates for more personalized campaigns like – welcome emails, abandoned cart emails, or cross-sell emails – and lower CTRs for more generic campaigns or email blasts. So don’t beat yourself down if one of your campaigns doesn’t perform too well. At the end of the day, it’s important to make sure your average click-through rate is at an acceptable level, usually around -.
Now that you know the essential theory, it’s time you learned how to ensure your email marketing campaigns consistently see high click-through rates. actionable ways to improve your email click-through rates One of the reasons behind a drop in email engagement is that most email campaigns boil down to salesy and promotional messages. Being in a constant rush often leads to shortcuts – such as skipping segmentation and sending a generic email blast to everyone in an email list.