Predominance of interactive content

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Overview: Explore the transformative trends that will define the direction of digital marketing in 2024. WSI Consultants offer businesses a human-in-the-loop approach to ensure success in today's changing digital landscape.
As we enter 2024, many businesses are discovering that the digital marketing landscape is undergoing rapid transformation, with new trends already making their impact felt. For small and medium-sized businesses (SMBs), navigating this dynamic environment requires a strategic approach. As always, your WSI Consultants are at your side as trusted guides in the world of digital marketing.

Below we will share some of the main kazakhstan telegram database trends and how they adapt to the needs of SMEs:


While we all acknowledge that content is king , what would be the hallmark of 'interactive content'? To put it simply, when we talk about interactive content, we refer to any type of content that communicates your message and at the same time invites the user to interact or participate. Think of quizzes, surveys, videos, animated GIFs or infographics, and any material that invites interaction .

It’s no surprise that users are hungry for this type of content. According to Design Hill , only 36% of marketers find passive content effective at sparking interest in visitors/buyers. Another statistic reveals that 49% of B2B marketers find measuring content effectiveness to be the biggest marketing challenge. Other statistics on interactive content include:

Visual information makes up 90% of all data transmitted to our brains; similarly, visual elements are processed 60,000 times faster than text .
It is shocking that 80% of online visitors prefer to watch videos instead of reading text.
Marketers acknowledge that interactive content effectively engages approximately 70% of visitors and buyers .
It is also striking that 88% of marketers say that interactive content is a powerful tool for their brand to stand out from the competition.
93% of marketers agree that interactive content is an effective way to educate potential buyers .
Image-enriched articles attract 94% more views .
Brands that incorporate infographic designs have seen an average 12% growth in traffic .
The use of infographics among B2B marketers has skyrocketed to 51% , up from 38% in 2013.
Today, video accounts for 50% of all mobile traffic and a staggering 90% of all internet traffic .
It is striking that 86% of businesses express their intention to repurpose content in different ways over the next 12 months.
Why is this important? SMBs can boost customer engagement by making a shift to more immersive experiences like surveys, quizzes, and augmented reality apps.

Actionable Tip: Prioritize creating interactive content to build memorable connections with your audience.