These are set to: a) Engagement (do they click on the articles and offers in the email) b) Course Sales (we have a popular content strategy course). Likewise, you can choose a combination of metrics that closely correlates with your bottom line and audience engagement. It’s important that while you work on playing thelong game,you should try to measure the effectiveness of your BB email marketing efforts in the short term through relevant metrics.
For example: Subscriber churn can negatively bc data hong kong user list impact your email deliverability. It’s crucial to check your click-through and open rates. Lower numbers may require performing a re-enablement activity or changing your email service provider. Email marketing campaigns designed to generate leads for your freemium SaaS should result in free trial or paid subscribers. Therefore, a drop in new user engagement in an automated email sequence should trigger an early warning.
But remember to view these metrics within the larger context of marketing strategy and business development. Nichols looked at the unique page views Learning received from their newsletter and compared it to other high-traffic sources. Currently, unique pageviews are about of the newsletter, which is down significantly from when we launched the blog. That's actually good news because it means our other target pipeline is growing.