By being more efficient, you can save resources

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Advantages of segmentation Speaking of the objective, we have already found an advantage: being more efficient with time, money and other resources invested by targeting a group of clients with similar characteristics instead of doing it individually. Other advantages of dividing the market into groups are: Reduce costs :. Remember the example of the Google Ads ad. You will be able to easily prioritize which group of potential clients you want to target and create strategies with this in mind. You will be able to identify new opportunities .



If you continue to analyze the uae phone number list behavior of your segment members, you will surely end up identifying patterns that will allow you to get ahead of your competitors. Your audience will see the product or service in a more positive light, as you will be able to adapt it to their needs . They will not see it as something strange. Build loyalty among existing customers . You will get to know those who have already purchased your product better and you will be able to maintain their level of satisfaction and even offer them upselling.



Related to all of the above, you will be able to carry out more personalized marketing strategies . Continuing with the NGO example, imagine that you have identified that your target audience is a fan of running. You will be able to focus on actions related to this hobby and personalize the message by giving it a nod. Do you like what you're reading? Subscribe to the blog! Email * your email I have read and accept the Privacy and Cookies Policy . How to create a market segmentation strategy step by step Now that we know what types of segmentation strategies we can develop, it is important that you understand the process to follow when creating them, since this can be a somewhat complex path.