To make this point a little clearer we would like to give you an example:

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Do you rely on metrics or run your business based on your beliefs or intuition?

If you don't measure what you do, you're in serious trouble and Rosellina explains why:

“You can’t manage your business operations based on your intuition. You always have to know what the numbers say.”



Data vs. Intuition




Let's imagine that you have created a china telegram database sales page for your business and that you don't like the aesthetic result.

Let's say your intuition tells you that it's not attractive enough and that users won't like it.

However, you make sure to look at the data and discover that the conversion rate for that sales page is over 50%.

What is the logical interpretation of this situation? Even if your intuition tells you that the page could be prettier, the data is showing you that it works, because its results are very good.

Don't get us wrong. Your intuition can be useful in many situations or scenarios, but it is not advisable to run or operate a business based solely on hunches or assumptions.