Just email as much as you can. The impact of list fatigue and unsubscribes don’t bite in the short term. But it will damage your success for the months following, and I don’t recommend it! Better not show this to the board if they worry only about the short term. Healthy lists are growing lists list churn due to unsubscribes and bounces means whatever your email frequency is, your list reduces with time.
Unlike the number of unsubscribes, the gambling data singapore number of email addresses becoming invalid and bouncing each year isn’t related to frequency. I don’t recommend you trying to reduce unsubscribes by hiding the link in small font in a dense footer. This practice often backfires as usability studies show. Because of unsubscribes and bounces, lists reduce by to per year. The optimal frequency analysis charts above account for this. Growing your email list is a must.
You need some new subscribers every month to replace those who left your list. So, aim for the optimal send frequency when you have an email list growth strategy (if you don’t here’s a good article on email list building). Are six emails per week right for me? The analysis shows aiming for five or six emails per week is a great choice – on average. But it’s not right for every brand.