25. 61% of marketers use TikTok for influencer marketing

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TikTok comes in as the third most popular social media app for influencer marketing, behind Instagram and YouTube, with 61% of marketers saying they use TikTok to work with influencers.

26. TikTok macro-influencers charge between $150 and $3,500 per post
Macro-influencers have between 500,000 and 1 million followers. lithuania b2b leads Their average rate per brand post falls between $150 and $3,500.

In general, influencer rates on TikTok are as follows:

Nano-influencers (1k-10k followers): $20-150
Micro-influencers (10k-50k followers): $30-400
Mid-influencers (50k-500k followers): $80-1,650
Macro-influencers (500k-1m followers): $150-3,500
Mega-influencers (1m+ followers): $1,200+
27. Smaller influencers have higher engagement rates than larger influencers
Engagement rates of TikTok influencers are as follows:

5k-10k followers: 76.23%
10k-50k followers: 37.77%
50k-100k followers: 27.87%
100k-250k followers: 20.43%
250k-1m followers: 16.59%
1m+ followers: 12.69%
Use these TikTok stats to inform your strategy
Ready to create an effective TikTok strategy for your brand? Keep these TikTok statistics in mind as you begin creating your content so you know exactly who to target and how to go about it. Then check out our complete TikTok marketing guide to help you put your best foot forward.