Giving your visitors the content

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Search example: “Facebook login” Why is keyword intent so important? Keyword intent is important because it tells your visitors what they expect to see. There is little value in optimizing your website’s e-commerce pages for informational keywords. Visitors don't want to buy right away, so search engines are less likely to list these pages as informational keywords.


If a visitor somehow ends up on your e-commerce greece phone number library page while conducting an information search, this can adversely affect their user experience and, therefore, create a negative perception of your brand.they want, when they want it, is the difference between intrusive, forced marketing and helpful, branded content – ​​the latter of which is more popular with search engines and online visitors.


The benefits of understanding keyword intent include 1. Relevance When the type of content you optimize matches what your visitors are looking for, your content is more likely to appear in search results and attract user engagement. 2. User experience By improving user experience, visitors are more likely to develop a favorable impression of your brand, stay on your site, engage with your content, and potentially convert.