Look at this as an opportunity, though. For now, open rate is still useful and reliable, so dig into your data now and over the next couple months to see what correlates well with open rate for your customer base and your lists. Check out your most engaged (and all) users, is there a metric, such as conversions, that aligns strongly with or for you? It could be click-through rate, conversions, replies – each industry and audience will be a bit different.
As things progress, we’ll dive into gambling data india this deeper and show you some ways to unearth hidden gems to keep you moving forward and keep your marketing campaigns successful. One other thing to bear in mind is that, if you have marketing automation or autoresponder flows set to engage your audience members who do not open a message, either by resending the message or sending another follow-up communication, you’ll want to change this when the policy is launched.
Because if you don’t, you could wind up sending follow-up emails to people who actually did open your email (you just couldn’t track it and see it), and you risk annoying them or even getting an unsubscribe by sending an unnecessary email. This also could mean, according to our friends at really good emails, “that also means that time stamps, forwarding, device identifiers, and even live content (like the cool countdown timers we use) will become useless too.