Direct impact on profitability

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Let's be clear: the price you set for your services plays a crucial role in how your customers perceive the value of what you offer.

What does this mean? Essentially, pricing too russia telegram database low can give the impression that your services are basic or of lower quality.

While a high price, as long as it is justified by its quality, can position you as a premium expert in your field.

This is essential because, in the service sector, reputation and perception of quality can be decisive in attracting and retaining your clients.


Services often have more variable profit margins compared to physical products, making pricing even more critical.

Vilma explains in this video that the margin “for a company or professional that sells services should be 35%”