Still from the film "The Last Samurai". The inscription on the sword: "I belong to the warrior, in whom the old path merges with the new"
The only thing that works at all times in both conventional and marketing wars is the ability to learn and master new tools. But there is a caveat here too.
It happens that the owner or manager of some macedonia telegram database company goes to a marketing conference, precisely with the purpose of learning something and finding out something new. Having shown a lot of diligence in learning and retaining the information received, our hero returns, full of determination to implement all the innovations in the activities of the company that is valuable to him. However, he almost never does this right away. Often, several months or even years precede it, before he finally decides and gets out his dusty notebooks and begins to be guided by the “fresh” trends. The result of such innovations is obviously clear.
To avoid making such mistakes, we suggest that you familiarize yourself with the notes from the dusty notebooks of would-be marketers and delete from your strategies marketing trends that have completely lost their relevance.
Often, poorly versed management sets an unreasonable task from the category “we need to be in the TOP-3” for their marketers, they humbly nod and master the entire budget, striving to achieve this goal. The top lines in search results are, of course, good, but not always economically justified. Sometimes it is even possible to get there, for the most popular thematic queries the company ends up at the top of the search results, significantly beating competitors in organic requests . And at this time, competitors are calmly moving forward in target and direct for mid-frequency requests, receiving even more requests and paying less for it.