Two most popular web analytics services in Russia

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Over time, ads will be shown for non-targeted queries that need to be regularly downvoted, and will become less noticeable. The cost per click will grow, eating away at your budget. The end result is disappointment in the effectiveness of search advertising, as well as a decrease in the volume and quality of traffic.

After launching the context, it is necessary to lithuania telegram database analyze statistics, check the list of active and inactive phrases, add new keywords and negative words, remove ineffective sites from impressions, change creatives in ads if necessary, analyze the overall results and make changes based on them, if necessary.

Good specialists regularly provide reports and recommendations on how to improve the effectiveness of advertising. If the agency has forgotten about your project, you will definitely notice it - the volume and quality of traffic will quickly decline.

Why can't I see my ad?
The display of an ad depends not only on phrases, bids and the campaign quality indicator, but also on the personalization technology of the search results, which includes more than two hundred factors that influence the result. For example, how often the user searches for information on a certain topic, what keywords he usually clicks on, what type of ads most often lead him to conversions, what sites he visits, on which he stays longer, and so on.