This approach to payment assumes a clear contract. When paying for SEO services per project, it will be easier to understand what exactly you are paying for, there can be no surprises. The project is either finished or not. There is no uncertainty about where the time and effort were spent (if the contract meets expectations and the results of the work).
You can focus on specific aspects of SEO . If you already know the strengths and weaknesses of your SEO, you can invest in a specific area that needs the most attention.
Timelines can be more clear. If you have a clear idea of the specific goals of the project, you can work with the SEO company to determine exactly how long it will take to achieve these goals.
Disadvantages of Paying for SEO Services on a Project-by-Project Basis
Some agencies use clients. If the specific parameters and expectations of the project are not clearly defined, some agencies may shortchange the client when it comes to discussing the results.
You may overpay. When paying for a project, you run engineer phone number data risk of choosing an unscrupulous agency that will charge you more than the time and effort are actually worth.
Lack of flexibility. for a project involves a certain set of preset parameters, it can be difficult to make changes if new information comes to light. If, as the project progresses, you find that you need additional services (beyond the work that has already been done), the project can cost you much more.
What should you choose?
Eyes run wild! Which model is the best?
Eyes run wild! Which model is the best?
Let's sum it up.
It should be financially beneficial for the client and the SEO company to collaborate. Whether you choose hourly, monthly or project-wide payment, you will still have to check the numbers.
The SEO industry typically operates on a monthly payment model. However, many have recently been talking about switching to hourly rates. At the same time, it is unclear: will anyone benefit from adding extra lines to the report and meticulously tracking every move of the optimizer?
A small note from the translator: the Russian market is different from the Western market. For example, the article says nothing about payment "for results", which is gaining momentum here. This is because in the US this type of marketing activity is outside the scope of SEO. And nothing is said about how you can promote a site for free yourself .
Since paying for SEO services
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