What problems do you help your clients solve?

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In his book, Reeves emphasized that the effectiveness of advertising depends on one factor:

Advertising must instantly capture the attention of a potential client with one, but very strong offer that competitors cannot make. An offer that will encourage the recipient of the advertisement to perform the target action.

This idea became the concept that albania telegram database Reeves called a unique selling proposition.

Principles of USP
To develop a USP, you need to formulate your main competitive advantages, which will become its basis. To determine the advantages, try to answer the following questions:


Why should a client turn to you to solve these problems?
Will he be ready to come back to you again?
Based on the answers to these questions, a unique selling proposition is formulated, the main principles of which are:

Concreteness. The proposal must be clear, transparent, concise and concise;
Uniqueness. The benefit of your offer must be unique, i.e. either you offer something innovative or it has not yet been used by competitors;
Efficiency: The focus must be on the client's most important benefit.