But there are certain formats that make them reject it. On the other hand, one of the most worrying data is that 45% would prefer that advertising did not exist, since they find it annoying. Therefore, it is most likely that this percentage, almost half, install an Ad Blocker in their browser. Therefore, opting for non-intrusive advertising is one of the ways to avoid the increased use of Ad Blockers. Would you be able to detect which are the most annoying formats? Which of these formats does your brand use in its digital ads? As you can see, pop-ups are the worst-rated format.
And pop-ups generate a lot of debate. There are those who see this format as intrusive and annoying. But it is noteworthy that, when used well, pop-ups are one of the most effective ways of attracting office email list the attention of users. And, therefore, of capturing leads for your brand. On the other hand, non-skippable pre-roll and auto-playing videos and audios are the next least popular formats. The worst thing of all is that users have no knowledge of what blocking advertising means . So much so that 36% believe that using an Ad Blocker system does not generate losses.
While 30% estimate losses between 1 and 5 million euros per year. Conclusions of the Teads study on advertising and ad blockers in Spain Conclusions of the Teads study on advertising and ad blockers in Spain The study « Why people block ads » carried out by Teads at the end of 2015 provides the following conclusions: 1.- Intrusive advertising generates changes in browsing habits So much so that the data points to: 66% of users say they know of an Ad Blocker. 73% of those who use them admit to having considered never returning to a website because of its advertising.
How to avoid the increased use of Ad Blockers
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