Advertisement display time

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If you want to take holidays into account, click the checkbox. Note that only Russian holidays are taken into account.
How to set the price?
The very last block in the ad setup is the cost of the ad.

First of all, I want to draw your attention iran telegram number database to the fact that there are two types of payment rates - for clicks and impressions. Payment for clicks - when only the transition to the ad is paid, and payment for impressions means that the specified amount is paid for 1000 impressions of the ad.

For each type of payment, a recommended price is set. You can (and even should) initially specify a price lower than the recommended one, gradually increasing it. But it must be chosen correctly, because if the price is much lower than the cost specified by other advertisers, the ad will be shown more slowly, or even not shown at all.

Pay per click
Important feature: when choosing payment for impressions, the cost of clicks will decrease if the ad CTR is good - that is, there will be a lot of clicks.
When choosing payment for impressions, the rate will be auction-based - that is, the ad of the advertiser who pays the highest price will be shown more often. But there is an important detail here - you must not forget to check the box "Limit 100 impressions per person", since otherwise you can spend the entire advertising budget on a couple of people.

Pay per impression
To avoid wasting your budget, don’t forget to set a limit of 100 impressions per person.
Which payment option should I choose?

For those who are creating their first advertising campaign, I recommend choosing pay per click. This way you can get more clicks and you don’t have to think long about setting up an advertising campaign. Pay per impression requires more precise setting up of the advertising campaign and experience, but it is generally cheaper.