Why your brand should create a giveaway or contest

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At a time when short-form video is armenia b2b leads dominating social feeds, it can be a challenge to create marketing campaigns consumers will actually engage with. Views are great. But engagements are a sign you’re creating enduring customer relationships.

That’s where social giveaways and contests come in. They have the power to:

Increase your follower account: You can ask someone to like or follow you as a way of participating.
Convert leads: Request people sign up or submit their entry by completing a form on your website. Ask for their name, email address and other relevant information.
Amplify brand awareness: By partnering with different brands or influencers, you tap into a new audience and increase your reach.
Increase brand loyalty: If you offer exciting prizes and opportunities, your followers will stay tuned for more in the future—especially if you continue to reward your superfans.
How to run a social media giveaway or contest
Now you know the benefits of running a social media giveaway or contest, so let’s go through the steps to launch one.

1. Set your goals and decide your giveaway or contest type
Determine whether you’re trying to increase social media followers, generate more leads, retain customers or bolster brand awareness. Use your goal type to shape your giveaway or contest.

2. Pinpoint your budget and prizes
What is your marketing department willing to spend on the contest or giveaway? If you plan on doing these regularly—to keep your followers excited and engaged—ensure you include them in your annual budget.