How to apply conversational marketing to your business

[phonenumber]

According to The 2023 State of Social Media haiti b2b leads Report, a majority of business leaders plan to increase investment in AI and machine learning (ML) for marketing over the next three years. And it’s no wonder, because generative AI and other technologies could automate 60 to 70% of work activities. Businesses stand to save a considerable amount of money by incorporating this technology.

Sprout Social's 2023 State of Social Media report statistic on the use of AI in marketing.

Increase scalability
Handling large volumes of personalized customer interactions is no problem with conversational marketing. Conversational AI enables you to scale conversations with your customers, even as the business grows.

The best part? Conversational marketing is personalized at its core. This means that each customer participates in a dialogue that is customized to their needs. Even at scale, conversational marketing doesn’t involve broad, generic messaging. It’s specific to the situation the customer is in and their needs at the time.

The personalized nature of conversational marketing lends itself to a number of key areas within your business. According to McKinsey, 71% of consumers expect personalization. How can you give it to them with conversational marketing? Here are some tried and tested methods.

Chatbots
Chatbots enable your marketing, sales and customer service teams to dedicate their time to high-priority customer engagements. A chatbot can provide basic support, answer common questions and point customers to other resources.

While they can’t solve complex issues, they can act as a first line of connection between customers and your brand. Chatbots help customers feel like they’re being heard.