Prospecting is nothing more than finding the right customers for your product or service. The issue is that, currently, there is an excess of information, appeals and new offers that flood the market.
It is also worth remembering that it is not enough to capture, it is necessary to qualify, convert and retain (according to Kotler, acquiring new customers costs 5 to 7 times more than retaining existing ones ).
Faced with all these challenges, the “best of all worlds” is to have part of your team dedicated exclusively to prospecting clients.
Furthermore, defining an ideal customer interior designers email list profile, segmenting your customers, creating an action routine and developing multiple prospecting techniques are fundamental steps for the success of a sales professional.
To carry out all these actions with excellence, you can rely on technological solutions, such as CRM .
With this type of tool, you can turn your sales maturation process into a science, not just intuition. In other words, you can take customer acquisition to a new level, in which technology must certainly play a leading role.
Read also: Prospecting management: expert practices for efficient execution
Want to delve even deeper into the topic? Then download our e-book Guide: how to prospect new customers and generate qualified leads !
There, you will learn in detail how to create the profile of your ideal client, how to prepare to contact your prospect, as well as a step-by-step guide to excellent active prospecting!
What are the best prospecting tools?
Since we're talking about CRM, learn a little more about this and other customer prospecting tools that help (a lot) in the day-to-day work of the sales team.
CRM Software
CRM is software specifically designed for customer relationship management. This solution facilitates the tracking of registrations and interaction with leads, as well as storing contact data and conversation history.
In the prospecting stage, it contributes to:
organize information and thus optimize the identification of opportunities;
segment and prioritize leads and customers according to specific and important criteria for your business;
automate sales follow-up tasks by recording reminders and sending alerts.
How to optimize customer prospecting with a CRM?
Agendor's CRM , for example, is simple, intuitive and easy to use. Some of the available features are:
sales funnel management;
monitoring the performance of sales teams;
data synchronization in the mobile version;
development of intelligent flow of activities;
availability of offline information;
customer map to create visiting routes;
calendar of activities;
Open API for integration with other systems;
notification configuration;
access to customer and negotiation history;
formation of a customer portfolio;
full customization.
Additionally, CRM Agendor offers a specific lead generation functionality , created in partnership with Speedio. With this feature, you can purchase a base of enriched leads directly through our software.