At this stage, you need to evaluate competitors - companies offering similar services or products. You need to see what their corporate colors and logo look like, what is written on social networks and websites.
If the business is local, for example a coffee shop in Tula, it is necessary to conduct an analysis of competitors within a radius of five kilometers.
In the case of a regional business, such as estonia telegram number database cargo transportation, you need to look at the region of operation and several neighboring ones.
If a company operates throughout Russia and Europe, it is necessary to look for competitors in Russia and a number of European countries.
You can select competitors based on several criteria. For example, compare USPs and select companies that formulate them in the same way as yours. You can evaluate competitors that focus on your target audience or are in the same price segment.
As a result, there should be an understanding of what idea runs like a red thread in the communications of competitors and what of this needs or does not need to be reflected in the identity.
It is important to have a very good understanding of the consumer of a service or product: