The anatomy of the email that made us immediately reply

[samiaseo222]

The email Adrian sent to our CEO, Guillaume, was the first step of the 7-step sequence to follow. In total, 21 emails like this one were sent, and each had a personalized pitch video.

Goal? Their agency was doubling down on direct outreach as their acquisition channel. They wanted to hyper-focus on generating leads through cold email and augmenting through video pitches for high-value prospects.

Target? SaaS founders and expert president email list coaches/consultants that could use Youtube to build a loyal community. They wanted to reach out to companies producing valuable content that have 5k+ subscribers and have made at least 10 videos (aka the ones that already have an acquisition channel built using Youtube as a top-of-the-funnel).

So how did Adrian's outreach get us hooked from the start?

Let's go through his cold email structure together:

perfect cold email structure
1. Catchy subject line
cold email subject line
Why does this subject line make prospects open the email?

It's personalized with first and company names, which grabs the prospect's attention.
The value is made very obvious from the beginning so they know what's in it for them.
The question in the subject line triggers interest and generates curiosity in seeing the rest of the email.
There are many ways to write good subject lines that can increase your chances of getting replies. We have provided a list of 59 subject line templates to help you get inspired.

2. Friendly greeting
cold email greeting
What makes this greeting a good option?

“Hey” is an informal greeting that sets a friendly tone right at the start. As "Hey" is something that we use in communication with our users, it was a safe option for Adrian to go with.
It's personalized with the prospect's name which gives the impression that the rest of the email is carefully crafted just for them.
If you don't want to sound too informal but still give a warm greeting, "Hi" is always a good choice.