Step 3. Prepare a product matrix. that you will use in the autofunnel: lead magnet, tripwire, main product/service and other products – profit maximizers.
Step 4. Prepare content. All chatbot messages, email texts and templates, pop-up texts and images, and other content should be prepared in advance, so that you can only upload them when setting up services.
Step 5. Conduct A/B testing. Once the content norway telegram database is uploaded and the communication conditions are set up, we conduct testing on a group of volunteers or potential clients: we take them through all the steps of the funnel and analyze the results. As a result, we correct the shortcomings and launch a working funnel.
Step 6. Regularly optimize the funnel. This step is no longer about preparation, but about monitoring the funnel. If you see that people “drop out” at some stages and do not move on to the next stage well, it is important to find the reasons for this. For example, the audience is not warmed up enough or an inappropriate trigger is used. Such reasons are hypotheses. To correct the situation, it is advisable to consistently test all hypotheses separately. For example, first extend the warm-up stage and look at the result, then test other triggers and also measure the result, etc.
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