Search to go to the application page and purchase

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For example, consider the case where a user purchases product A.

The user first learned about Product A through a banner ad and clicked to view the produc hospital mailing leads t details page. However, he or she did not immediately purchase the product and left the site.

Later, I clicked on a review page of users of Product A that had been shared on social media, and it reminded me of Product A again.

The next day, I finally made up my mind, searched for the application page, and purchased it.


In this case, a normal analysis would determine that only the sales page that directly led to the conversion contributed to the conversion. However, is that a correct analysis?
Without the banner ad, the user may not have known about product A in the first place. If
the user's review page had not been shared on social media, the user may not have made the purchase.

Attribution analysis involves evaluating each path a user takes to convert as the pages and measures that contributed to the conversion.

Attribution Analysis