To help, we gathered information to help you understand the state of social media in Europe.

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Managing a social presence across US and European markets is a unique challenge for US-based marketers. Little nuances in platform and communication preferences can quickly become major cultural differences. Simply put, social media in Europe is a lot different from social media in the US.

Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing social media management skills list. You just need to gut-check your strategy against the right data.

These statistics will help you tailor your social strategy to the European market and remain on message across the pond and beyond.

We need to set the stage before we can get into the numbers. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Here’s what social media marketers need to know about the current state of social media in Europe.