Tips for online advertising of IT companies and products

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1. The promotion strategy must be comprehensive
More precisely, not even that. It should be! There are cases when small IT companies decide to simply launch advertising on the site, without thinking at all about who they attract, how they will stand out, whether their prices are competitive and what the customer journey will be.

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What is a Customer Journey Map and how to luxembourg telegram database use the tool in business and marketing
Marketing of an IT company is, first and foremost, a systematic approach. Here, you can use many channels, but for them to work, you need to think through many things before you start advertising. For example, it would be useful to do the following.

SWOT analysis with clearly defined internal and external factors influencing the company.
Analysis of the target audience based on the current customer base, statistics counters and other available methods.
Analysis of competitors by USP, prices, services, client portfolio, target audience, positioning, mission and values, advertising channels used.
CustDev – research into the real needs of customers: what are their “pains”, what functionality do they need, what price is acceptable for them.
CJM is a well-developed map of customer interactions with the company, which will allow you to look at the entire process of providing a service from the outside and in a comprehensive manner, which will help at all stages in the future.
Here is an example of a SWOT analysis of an IT company: