What is international marketing?

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Effective international marketing can increase customer netherlands b2b leads bases, support revenue growth and diversify a brand’s overall market presence. The power of social media and the digital age has made international growth more accessible than ever.

A map showcasing the reach of fast-food brands around the world, showing the scale of today’s international marketing opportunities
What are the benefits of global marketing?
International marketing offers many benefits for growing businesses, including:

Increasing reach
International marketing helps you reach potential customers around the world. You can use it to raise global awareness of your brand, or target customers in specific countries.

Diversifying revenue streams
You can build new revenue streams for your company. This will then make your business less dependent on economic and buying trends in your home country.

Gaining specific insights
International marketing allows you to gain specific insights into the patterns and behaviors of your audience across different countries.

Use these insights to establish a feedback loop that reinforces your brand presence in developing markets, through targeted content development and product offerings.