Retailtainment: What is it and how does it work?

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Augmented reality technology allowed fans of the cinematic universe to feel like they were part of it and get closer to the characters. To date, the application has more than 100 thousand downloads on Google Play alone.

Instead of a conclusion
In essence, retailtainment can be called almost lebanon telegram database everything that is associated with positive emotions and focused on sales: from banal window dressing for the New Year to VR fitting rooms. Like any phenomenon, it has both positive and negative effects. On the one hand, retailtainment helps move markets forward and give people what they want, but on the other hand, it can prevent buyers from spending their money truly effectively. We think that this concept will live for a long time in one form or another, because not only advertising media are changing, but also the economy and consumers. One thing remains unchanged - the huge influence of human emotions on decision-making.

So, the next time you see an atmospheric showroom or a bombastic trailer for a new film, evaluate whether you are ready to invest your emotions in supporting the brand's sales. And if so, then bright purchases for you!

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