While this is the shortest topic on

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Apple makes a bit of a poor use of the tiny call-to-action button in the top left corner. While it’s easy to see and fits the brand’s look, its small size can cause readers to miss it or, worse, struggle to click on it, leading to frustration and abandonment. Interestingly, Apple is also the only company on our list that sends out product launch emails that doesn’t share its posts on social media. Although, to be fair, Apple’s marketers could probably send a blank email with a call-to-action button that says, “Send money here.” And people would still take that action.

Hers
Subject line: "NEW: Collagen Powder"



our list, Hers (a popular women’s health brand) uses its highly recognizable style to get its message across. The email announcing the launch of its collagen powder includes emojis, a hashtag, and female phone number data messages. The brand’s signature pastel color palette and sleek design also nod to the brand’s femininity and aligns with its look on other channels.

Some might argue that the design looks a bit “businessy,” especially when contrasted with Apple’s minimalist, chic style. However, the images do a great job of highlighting the product’s benefits and providing information about them. The email also features two call-to-action buttons with different wording on each (perhaps the company is following the same email guidelines as Casper). This can make the messaging a bit confusing and confuse customers eager to try the new product.

Building Your Next Product Launch Campaign
The process of writing a new product launch email can seem a little daunting at first, but at its core, every good email requires the same 5 elements:

A killer email subject line
Short but informative text
High quality images
Give your branding and design a chance to shine
A clear call to action button
As long as you keep the above 5 elements in mind (which can act as a template for a new product launch email) and follow the basic email marketing best practices, you can successfully launch a new product and earn a lot of revenue.