The SMM manager creates a content plan that defines the headings, topics, periodicity and frequency of posts, the ratio of informational and advertising posts. Then he writes the materials himself or with the help of copywriters. For finished posts, the SMM specialist prepares visuals (photos, videos, illustrations). At the same time, he tracks news events and looks for new topics. For timely publication of content, the SMM specialist uses autoposting services.
Attracting an audience and increasing the number of subscribers. To do this, the specialist collaborates with other communities, distributes "viral" materials. Sometimes he independently sets up targeted advertising (more often this is the responsibility of a targetologist or contextualist).
Community formation. Since businesses need not just subscribers, but an engaged audience, the SMM specialist actively interacts with attracted users. He initiates discussions, collects feedback, works uae email list out negativity, prevents conflict situations, and monitors discussions.
Conducting contests and promotions. In order to increase the activity of subscribers or attract clients, an SMS specialist can come up with and launch various contests. It is necessary to develop rules for participation, find a way to determine the winners and think about the awards.
Social media monitoring. The specialist tracks what is written about the company outside the brand pages — in other groups and communities. To do this, he uses brand mention tracking services and, if necessary, responds to user comments. Also, as part of monitoring, the SMM manager monitors competitors, identifies market trends and consumer preferences.