Everyone who has or wants to create a blog knows that promotion is vital to increase visibility, gain more recurring visits and reap the rewards that come from promoting posts with content marketing .
However, the importance of doing more than just taking people to your blog's home page and promoting each article, that is, promoting blog posts individually, often goes unnoticed .
Publishing post by post may seem like too much effort, buy bitcoin email list but it is the best way to gain readers and build a loyal audience and achieve the best results in Digital Marketing .
Are you still unsure whether it makes that much of a difference to promote your blog posts? Or do you want to know some efficient ways to do this?
That’s what we’re going to show you in this article. Let’s go!
Why promote the posts and not just the blog?
Promoting your blog post by post, despite being more work, is a much more complete way of helping people get to know your blog.
This is especially true when you consider that potential readers won’t always be looking for a blog that talks about a particular topic.
They are more likely to search for a solution to a specific problem and find a post that answers their question .
Therefore, by publishing your posts one by one, you have a much greater chance of making the content reach the right persona at the right time.
With that in mind, we have selected some of the most interesting channels for you to effectively promote your posts.
Social media
When talking about social networks , there are two important facts you need to know before anything else:
Brazil is among the most active countries on some of today's main social networks;
According to the Social Media Trends 2017 survey, most Brazilian companies are already present on social media.
This means that the ideal place to share the content you produce on your blog is precisely on these networks!
There are millions of people out there hungry for quality content on their favorite topics.
So how do you get all this material to them? Here are 5 practical ways:
Follow the 4,4,4 rule
The 4,4,4 rule is very simple, but quite efficient for promoting blog posts in a complete way and ensuring that more people are reached by your content.
It works like this: each published post must be promoted 4 times, on 4 different days, each time at a different time. Easy, don't you think?
This rule can be applied to several social networks, so in the end the post can be promoted much more than 4x!